Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozensno, hundredsof perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. Instead, you only have a slow trickle of questions, a handful of sales. What gives? More than likely, your sales are slow because you have not mastered the three techniques of writing a classic classified ad.
Of course, provide your self credit score for spotting one critical side of todays promoting world. You determined to promote your stuff at an internet labeled site. As all of us withinside the enterprise knows, on-line advertisements get you greater privacy, a broader choice of buyers, and a wealth of gear that will help you preserve tabs to your transactions. When as compared to a newspaper, our on-line world is likewise a wee bit greater spacious. There are billions of pages at the Web, and only some dozen on your common community rag. For you, meaning plenty greater area on your advert to mention the least.
With that space, however, comes great responsibilityand great potential. The extra room gives you the freedom to include as much product description and sale copy as you want. You cant just slap together a whole bunch of information, though. You need to use the three special ad writing techniques that will attract buyers and seal the deal: attention, interest, and action.
Attention. Make sure the buyer stops at your ad instead of the thousands upon thousands of others out there in cyberspace. Your ads title is the first lure to grab his or her attention, and the first component of a catchy title is the items best feature, whether its the price, the items rarity, or its popularity. Next, be sure the title includes keywords or other synonyms for your item that a buyer might use in a search. For instance, a buyer could search for automobile instead of car, pullover instead of sweater.
Interest. Once you have the buyers attention, hook them with details. There is a direct relationship between the amount of information you provide and the number of sales youll make. So describe the item as completely as possiblesize, color, material, designer, modeland provide a clear, digital photo to finish the job where your words leave off. Even offer your prospective customer the items history if possible.
Also, try to list as many possible benefits that your sales item could offer the buyer. Come up with some that the buyer probably wouldnt think of on his or her own. And zone in on specific benefits. Use what you already know about your target. For instance, if you were selling a car, you know that whoever is looking at your ad is in need of a vehicle. If your car is compact, perhaps the buyer is in search of great gas mileage. Or perhaps its power he or she wants if your car is a sports model.
Action. Finish your ad strongly. Dont just suggest to the buyer that you offer a great deal. Tell them its a fantastic offer that they cant pass up. Use phrases like Call me now before someone else does or Buy now, this opportunity wont last long. Be cordial while youre pressing the issue, of course. Thank them for reading your ad and make sure they know you appreciate their business.
Most importantly, your customers will also value your honesty throughout the whole ad. So whether its the attention, interest, or action youre shooting for, never lie or exaggerate. Go so far to include any defects if your product is not in mint shape. Your honesty will build trust, and trust above all else makes an ad work. Whats more, it makes for repeat customers.
Remember, if you use all three of these elementsor four if you include honesty. When youre finished with it, it should read something like the two examples below.
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